Angel Step Inn is a safe, confidential home for victims of domestic violence. The emergency shelter assists all victims of intimate partner violence without any discrimination.
Why shelter needs branding?
To attract volunteers and donators.
To help potential victims find a way to help
To bring awareness of the domestic violence problem for the general public.
Main idea of the project
To change the perception of the shelter in the eyes of a person in need. The housing needs to be more like a welcoming home or at least a hotel rather than a strange and cheap place for homeless people.
Merchandise for volunteers
The stickers on the bus stops and other public places spread the word about the possible way for a domestic violence victim. QR code leads to the emergency shelter website.
