Sprouts Farmers Market, founded in 2002 and headquartered in Phoenix, Arizona, is a rapidly-growing American supermarket chain known for offering a wide array of fresh, organic, and natural foods at affordable prices.
I believe that strong branding is essential for creating a positive perception and trust with consumers that is why I chose to rebrand Sprouts Farmers Market. As a designer, I found their existing logo lacked the quality and care expected from a prominent competitor in the natural foods market. Sprouts’ visual identity felt outdated and overlooked, making it impossible for me to connect with the brand as a shopper. This prompted me to develop a new identity system that better reflects Sprouts’ values and helps elevate its place alongside industry leaders.
I ordered printed stickers to test their readability and appearance in real-life use, and to include them in photos showcasing the branding.
