Keystone Dental Group is an oral healthcare company headquartered in Irvine, California, that designs dental implants, biomaterials, and digital treatment-planning software for clinicians worldwide. The company recently adopted a new "KDG" identity under the Keystone Dental Group name, replacing its older, more decorative logo. The rebrand was driven by a desire for a more modern, clean mark with a distinct visual style of its own, anchored by the line "We follow science."
I was brought on to help Keystone Dental Group apply its new identity across print and digital assets, including technical materials like the Prima Plus™ surgical manual, translating the brand guide into dense, regulated content without touching any certified data or diagrams.