Speedo International is opening a new line of casual fashion clothes and accessories under redesigned Speedo brand, that will be directed to a young generation with high expectations to their daily attire. The new line will include women’s, men’s and children’s casual clothes and recreational swim accessories. The mission of the new fashion is the same: to inspire people to swim. The campaign for a new brand will take a place in all kind of social media and outdoor screens.
Brand Identity Guideline Book